Typography.

Color Palette.

Iconography.

Collateral.

Website.

UCare rebrand

UCare has been a Minnesota brand for 35 years, but even as the fourth largest regional health plan, it had only 28% awareness. Not an enviable position with giants like Humana and UnitedHealthcare entering the market. A situation made even more urgent with Medicare rules providing a once-in-a-decade opportunity to significantly raise UCare Medicare membership in 2018.